Coke Promotes Itself in a New Virtual World |
| New York Times - Dec 7, 2007 |
COCA-COLA lovers will have a new place to hang out starting today, and it is an island on the Internet that is shaped like a Coke bottle.
At CC Metro, the name of the island, visitors can set up a virtual alter ego known as an avatar, which can then shop and dance at the Coca-Cola diner, visit a movie theater to watch short films and soar around on a hoverboard like the one in the 1989 movie, “Back to the Future Part II.”
Coke is introducing its online island within a larger virtual world site called there.com that tries to filter out unsavory content. The company that operates there.com, Makena Technologies, uses software to censor user postings for foul language and employs a team of people to filter out content that might infringe on copyrights or fall outside a PG-13 rating. Makena, of San Mateo, Calif., says that these practices make its site desirable to advertisers.
Read Full Article from New York Times
- Posted: 2007-12-07 10:24:49
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