Google CEO Sees Online Newspaper Subscriptions, Micro-Payments

Google Inc. (GOOG) Chief Executive Eric Schmidt told newspaper publishers on Tuesday that he foresees the industry using a combination of online business models, including subscriptions, so-called micro-payments and advertising.

Schmidt compared the digital future of the publishing industry to that of the TV business, where broadcast networks draw the largest audience with an ad-supported model, and cable networks attract more niche audiences with subscription-based models and a combination of the two.

He said technologies are available to allow publishers to create an online micro-payment system, like the one pioneered in the music business by Apple Inc.'s (AAPL) iTunes.

Read Full Article from Wall Street Journal

- Posted: 2009-04-07 13:37:00

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