Ford Hopes New Figo Will Help It Win Asian Buyers

Ford Motor is increasing its focus on the fast-growing car markets of the Asia-Pacific region, executives said Wednesday as they rolled out a new small car in India.

The “Figo,” a four-door hatchback with expansive side windows and cat’s-eye headlights, was designed with the help of Indian engineers and will be built in India and shipped to nearby countries. Ford’s top executives introduced the car with techno music and fanfare at a five-star New Delhi hotel and said the car was emblematic of Ford’s new emphasis on the region.

“Asia-Pacific is a really important market for us,” Alan Mulally, chief executive of Ford, said after the Figo’s introduction. “We will accelerate our presence” in the region, he said, and India will play a large part in that push.

Read Full Article from New York Times

- Posted: 2009-09-23 11:31:26

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