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Retailers Miss Modest November Sales Expectations

Wall Street Journal - Dec 3, 2009

With three weeks left in the crucial pre-Christmas shopping season, the game of chicken between shoppers focused on discounts and retailers trying to protect profit margins is intensifying.

U.S. retailers' November same-store sales broadly missed analysts' muted expectations, and the industry as a whole eked out only a slight increase over last year's sharply lower levels.

Much of the reported weakness was tied to lower sales earlier in the month, as several chains indicated Black Friday weekend sales provided a month-end lift. Online sales were also a bright spot for many, but both of those positives weren't enough to offset shoppers' reluctance to buy discretionary and full-priced items.

Read Full Article from Wall Street Journal

- Posted: 2009-12-03 13:55:02


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