Super Saturday Expectations High for U.S. Retailers

Bargain-hunting shoppers are expected to flood stores on "Super Saturday" weekend -- the last before Christmas -- and deliver retailers the highest holiday weekend sales so far this season.

But many industry experts doubt whether the final weekend hurrah will generate enough business to push overall holiday sales above the dismal tally from last year, when the global economy was in free fall, shoppers were panicked about their savings and jobs and retailers were forced to dump excess merchandise at rock-bottom prices.

Budget-oriented shoppers appear to be playing a game of chicken with retailers this year, waiting for steeper discounts from stores than the 30 percent to 50 percent off already on offer. But analysts expect retailers to hold their ground in the week before Christmas.

Read Full Article from ABC News

- Posted: 2009-12-18 03:05:20

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