Nokia’s Share Slips as Unbranded Phonemakers, Apple Gain Ground

Nokia Oyj’s mobile-phone market share tumbled to its lowest ever as unbranded Chinese device makers gained ground on the low-end, while Apple Inc.’s iPhones advanced in smartphones, researcher Gartner Inc. said.

Gains by so-called “white-box” vendors who sell small runs of cheap phones prompted Gartner to raise its forecast for full-year industry growth to 30 percent from 13 to 15 percent earlier, Carolina Milanesi, an analyst with Gartner’s Egham, U.K. unit, said in an interview.

“Nokia feels the heat most because these guys are competing directly with them in emerging markets on the low end,” Milanesi said. “Nokia’s performance didn’t get worse, it’s that the market is much larger so the share comes down.”

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- Posted: 2010-11-10 09:53:08

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